The music industry is obsessed with the wrong kind of discovery. The industry has been focusing on the discovery of new artists, but it should be focusing on the discovery of new fans. Fans don’t need the music industry to help them discover new music, they need the industry to help them fall in love with it. The industry should be focusing on nudging and coaxing fans towards epiphany, when their heart goes boom - and they’re hooked for life.
- Summary of an OpEd by Music Business Worldwide founder Tim Ingham, published in MBW on October 23, 2023.
"In music, it’s not the moment of discovery that counts – it’s the moment when an artist sinks their claws into your soul." - Tim Ingham
The article argues that this is a difficult task, but one that is essential for the survival of the music industry. The article suggests that the industry needs to focus on creating a culture of discovery, where fans are encouraged to explore new music and share it with others. The article also suggests that the industry needs to focus on creating a more diverse range of music, so that there is something for everyone.
Overall, the article argues that the music industry needs to shift its focus from artist discovery to fan discovery. By doing so, it can create a more vibrant and sustainable music ecosystem that benefits everyone involved.
If you want to read more about this topic, please visit Music Business Worldwide.
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Summary by Microsoft's CoPilot AI tool
Illustration by Tiago, Medium.com