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50% of Vinyl Buyers Don't Own a Turntable

by Daniel Tencer, Music Business Worldwide, April 25, 2023

The resurgence of vinyl sales among music fans has been going on for some time now, but the trend marked a major milestone in 2022.

According to data recently released by the Recording Industry Association of America (RIAA), annual vinyl sales exceeded CD sales in the US last year for the first time since 1987.

Consumers bought 41.3 million vinyl records in the States in 2022, compared to 33.4 million compact discs.

(...) Yet new research from music sales data company Luminate sheds new light on what actually happens to this vinyl after it’s been purchased.

In the company’s recent “Top Entertainment Trends for 2023” report, Luminate found that “50% of consumers who have bought vinyl in the past 12 months own a record player, compared to 15% among music listeners overall.”

Naturally, this also means that 50% of vinyl buyers… don’t own a record player.

(...) So vinyl records are… decorations? A new version of a wall poster?

Yes, but it’s more than that. For many vinyl buyers, it’s as much about seeing and touching the music they like, as much as it is about listening.


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