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Bandcamp sold to Songtradr – What Are The Impacts of This Transaction?

Bandcamp, the popular online platform that allows independent artists to sell their music directly to fans, has been acquired by Songtradr, the global music licensing and distribution company. The deal, which was announced on September 28, 2023, is expected to close by the end of the year.

- Based on the news release on Songtradr's website (Sept 28, 2023) and articles by Julian Schmauch on Gearnews (Sept 29, 2023), and Murray Stassen on Music Business Worldwide (Oct 2, 2023)

What does this mean for musicians and music lovers? According to both companies, the acquisition will bring more opportunities and benefits to the Bandcamp community, such as access to Songtradr’s global network of music supervisors, brands, and media partners . Bandcamp will also continue to operate as a standalone service, maintaining its core values of empowering artists and fostering a direct connection with fans.

However, some observers have expressed concerns about the potential impact of the deal on Bandcamp’s culture and identity, which have been praised for being artist-friendly and transparent. Some fear that Bandcamp might lose its independence and autonomy under Songtradr’s ownership, or that it might change its pricing and revenue-sharing model, which currently allows artists to set their own prices and keep 85% of the sales.

Both Bandcamp and Songtradr have assured that they share a common vision and mission of supporting independent music and creating a fair and sustainable music ecosystem . They have also stated that they will respect and preserve Bandcamp’s unique features and values, while enhancing them with Songtradr’s technology and expertise.

"Yet for whatever reason (perhaps one of price?), Universal Music Group, Sony Music Group, and Warner Music Group were evidently not interested in acquiring Bandcamp to boost their D2C businesses – nor their increasingly large presence in the world of independent artists (via ADA, AWAL,The Orchard, Virgin Music Group etc.)."

- Murray Stassen, MBW

The acquisition of Bandcamp by Songtradr is a significant event in the music industry, as it marks the convergence of two leading platforms that cater to different segments of the independent music market. Whether this will result in a positive or negative outcome for artists and fans remains to be seen.

To learn more about the deal and its implications, you can read the original articles here:


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