Cardi B is not only one of the most successful rappers in the world, but also one of the most generous. The Grammy-winning artist has a knack for collaborating with emerging female rappers and giving them a huge boost in exposure and popularity. This phenomenon, which we can call the Cardi B Effect, has been observed in several cases, such as GloRilla and FendiDa Rappa.
- Based on an article by Peter A. Berry, on Chartmetric's blog, Sept 19, 2023.
GloRilla is a Memphis rapper who rose to fame with her debut single “F.N.F. (Let’s Go)” in 2022. The song, produced by Tay Keith and Hitkidd, amassed over 54 million Spotify streams and 94 million YouTube views. However, GloRilla reached new heights when Cardi B joined her on the remix of her follow-up single “Tomorrow”. The remix, titled “Tomorrow 2”, has over 121 million Spotify streams and 168 million YouTube views, making it GloRilla’s first top ten hit on the Billboard Hot 1001. GloRilla’s Chartmetric Score also increased from around 20k to over 80k after the release of "Tomorrow 2".
FendiDa Rappa (top photo) is a Chicago rapper who coined the term “juke-drill” to describe her fusion of drill and juke music. Her breakout single “Point Me to the Slut’s” went viral on TikTok in 2022, earning over 5 million Spotify streams. FendiDa Rappa’s career took off when Cardi B hopped on the remix, “Point Me 2”, which has over 15 million Spotify streams and 13 million YouTube views. The remix also debuted at No. 82 on the Billboard Hot 10013, making it FendiDa Rappa’s first entry on the chart.
The Cardi B Effect shows how Cardi B uses her influence and talent to support and empower other female rappers in the industry. By lending her voice and fanbase to these rising stars, Cardi B helps them gain more visibility, streams, sales and chart positions. Cardi B also benefits from these collaborations, as they showcase her versatility and relevance in the rap scene.
To read more about the Cardi B Effect and how it impacts the music industry and culture, you can visit the original article at Chartmetric.
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