Spotify is reportedly working on a new feature that would allow users to create personalized playlists based on prompts. The feature, which is still in development, would use artificial intelligence to generate playlists from natural language inputs, such as moods, genres, artists, or activities.
Prominent tech veteran-turned-investor Chris Messina is one of the most enthusiastic code-delvers, and he recently found some lines of code referring to “AI Playlist” and also to “Get playlists based on your prompts”. He theorized that creating these may be an option within the Blend genre, where the tastes of different users are mixed to create a playlist with songs that everyone likes.
- Based on articles by Sarah Perez on TechCrunch (Oct 2, 2023), Stuart Dredge on Musically (Oct 3, 2023), and Bruce Houghton on Hypebot (Oct 3, 2023)
For example, a user could type in “happy indie rock songs for driving” or “sad piano music for studying” and Spotify would create a playlist that matches the request. The feature would also suggest prompts to users who are not sure what they want to listen to.
Spotify has not officially confirmed or commented on the feature, but it is likely that it is part of the company’s efforts to improve its personalization and discovery capabilities. Spotify already offers various types of algorithmic playlists, such as Discover Weekly, Release Radar, and Daily Mixes, as well as curated playlists by editors and influencers.
However, some critics have expressed concerns that the feature could devalue the diversity and creativity of music and artists. They argue that the feature could encourage users to listen to music based on generic and superficial criteria, rather than exploring different genres and styles. They also worry that the feature could favor popular and mainstream artists over niche and independent ones, reducing the exposure and revenue opportunities for the latter.
To read more about the feature and its implications, you can visit the original articles here:
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