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New Virtual K-Pop Band 'Mave' Generated 20M Streams Off Their 1st Single

by Mandy Dalugdug, Music Business Worldwide, March 28, 2023

Kakao Entertainment, the entertainment division of South Korean internet company Kakao Corp., is doubling down on its metaverse push with the launch of a new four-member virtual K-Pop girl group called MAVE.

The group’s members are Siu, Zena, Tyra, and Marty, who are presented as human-like avatars with natural-looking movements and facial expressions.


MAVE’s debut single Pandora was released just two months ago and the music video for the track has already racked up more than 20 million views on YouTube and they also have over 172,000 subscribers on the platform.

The track has also already generated over 20 million streams on Spotify alone.


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