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Shakira, TikTok and How Brands Can Find Similar Success


News release by Songtradr, published in AdWeek, April 25, 2023


The article discusses the success of Shakira's recent viral TikTok campaign and how brands can learn from it to create successful marketing strategies using music. According to Songtradr, a music licensing and distribution platform, Shakira's "Girl Like Me" TikTok challenge generated over 8 billion views and 20 million user-generated videos. This success was due to several factors, including the song's catchy beat, Shakira's popularity, and the ease of participation in the challenge.



Brands can replicate this success by creating campaigns that tap into the emotional and cultural connections people have with music. By using music in marketing, brands can create a more memorable and impactful message that resonates with their target audience. To do so, they should focus on selecting music that aligns with their brand values and resonates with their target audience. They should also consider partnering with artists and leveraging their influence to drive engagement and participation in the campaign.


Shakira and Bizzarap’s “Bzrp Music Sessions, Vol. 53” (or “Out of Your League”) was one of the most-used songs on TikTok earlier in 2023 – according to data from Songtradr – but the Latin hit has yet to be utilized by brands in TV advertising since its early January release.


Furthermore, brands can use data and analytics to track the success of their music-driven campaigns and adjust their strategies accordingly. By analyzing metrics such as engagement rates and audience demographics, brands can identify what works and what doesn't and optimize their campaigns for maximum impact.


In conclusion, the success of Shakira's TikTok campaign is a testament to the power of music in marketing. By tapping into the emotional and cultural connections people have with music, brands can create campaigns that are more memorable and impactful. To do so, they should focus on selecting music that aligns with their brand values and resonates with their target audience, partner with artists to drive engagement, and use data and analytics to optimize their campaigns for success.


Article summary by ChatGPT.


Illustration taken from Shakira's official Facebook page, posted on March 14, 2023

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