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Spotify for Artists adds a new metric: ‘Active Audience’


by Stuart Dredge, Musically.com, March 28, 2023


Spotify has added a new metric to its Spotify for Artists dashboard: ‘Active Audience’. (...)


The word ‘active’ is important here: this is people who “intentionally” played music by an artist. That means they played it from the artist’s profile, album or release pages, or from their own library or playlists, rather than passively encountering it through Spotify’s lean-back features.


More on this product development on Musically.com where the news was initially published.

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