by Matt Waters, Co-Founder, Unchained Music, as posted on his LinkedIn profile on March 29, 2023
In recent years, we've seen a surge in the popularity of emerging music scenes worldwide. North Africa and the Middle East grew their market by something ridiculous like 30%+ last year. Yet, many artists from developing musical markets still face challenges when trying to break into the traditional western-music ecosystem.
Think of all the new genres coming out of Africa and the popularity of Afrobeats, Amapiano, and Afro-house as an example.
Enter blockchain technology and web3— game-changers for the global music landscape.
Platforms leveraging this tech offer a promise of transparent, fair, and immediate payouts in their approach to music use, licensing, and royalty payments, allowing artists from all corners of the world to reach a broader audience.
No more financial gatekeepers.
No more barriers to entry.
No more friction.
Fans can explore and support artists from various regions, genres, and backgrounds, helping musicians gain exposure, where before, local music scenes stayed... well... local.
In some ways, we're looking at the blooming of what started with the internet decades ago— a globally connected ecosystem and a true worldwide democratization of musical opportunity.
The future of the music industry is global.
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