Based on articles by Stuart Dredge on Musically, Murray Stassen on Music Business Worldwide and on the Hits Daily Double websites, July 6, 2023
In a groundbreaking move that has left music enthusiasts and industry insiders buzzing with excitement, TikTok has officially launched its very own music streaming service, propelling the popular social media platform to new heights in the global music scene. Available initially in Brazil and Indonesia, the innovative service, simply called TikTok Music, promises an immersive musical experience like no other.
WHAT IS TIKTOK MUSIC?
At launch it’s mostly a rebranded version of Resso: a subscription-only service – there’s no free tier – with a big catalogue of music to stream, including downloading it for offline listening. It will be available in mobile-app and desktop versions.
With an extensive library of licensed tracks from all three major music labels, TikTok's premium-only music streaming platform aims to captivate users with its vast selection of popular songs spanning various genres. This strategic move not only positions TikTok as a formidable competitor in the streaming market but also showcases the company's commitment to supporting artists and rights holders by ensuring proper licensing agreements.
What is TikTok Music? At launch it’s mostly a rebranded version of Resso: a subscription-only service – there’s no free tier – with a big catalogue of music to stream, including downloading it for offline listening. It will be available in mobile-app and desktop versions.
The launch of TikTok's music streaming service comes at a time when the platform has become a cultural phenomenon, enabling users worldwide to create and discover viral short-form videos set to catchy soundtracks. By expanding its offerings to include a dedicated music streaming service, TikTok capitalizes on its massive user base and unrivaled ability to drive music trends.
With its unique algorithm-driven recommendation system, TikTok aims to provide users with personalized music recommendations, introducing them to new tracks and artists tailored to their individual tastes. This feature is set to revolutionize music discovery, giving emerging talents and underground musicians a chance to be heard on a global scale.
HOW MUCH DOES IT COST?
In Brazil a TikTok Music subscription costs R$16.9 ($3.49) a month, while in Indonesia iOS users pay 49,000 rupiah ($3.25) a month, and Android users pay 44,900 a month for the first year, then 49,000.
That means TikTok Music will undercut Spotify in both countries: R$3 a month cheaper in Brazil, and 5,990 rupiah a month cheaper (at the 49,000 price) in Indonesia.
Industry experts predict that TikTok's music streaming service could have a significant impact on the music industry, as it not only provides a new revenue stream for artists but also fosters a direct connection between musicians and their fan base. Furthermore, this bold move may encourage other social media platforms to explore similar ventures, pushing the boundaries of traditional music distribution models.
As TikTok's music streaming service continues to expand its reach to other countries, music lovers worldwide eagerly await the opportunity to immerse themselves in this revolutionary audio experience. With its dynamic blend of user-generated content and licensed music, TikTok is once again poised to reshape the way we consume and engage with music in the digital age.
In conclusion, TikTok's recent foray into the music streaming space marks a monumental step for the platform, positioning it as a major player in the music industry. We'll see if there are plans of unfolding the app in other countries. Stay tuned.
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Summary by ChatGPT
Image by MBW
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